Amy Rose Gould


Helping women start their own Virtual Assistant businesses and upskill as a Personal Assistant | Creator of the programmes From PA to VA and PA Skills: The Insider’s Guide | Mindset and Success Coaching | Strategy sessions | Corporate coaching and training | Professional development for the PA and EA industries

Coaching and

professional development

for the PA and VA industries

I'm Amy.

Virtual Assistant, coach and professional development trainer for the PA industry.

After spending 8 years in PA/EA roles in London and with a break while I trained as a teacher, I left to become a freelance PA (or Virtual Assistant) in 2016. Passionate about professional development within the PA industry, alongside my client work I also use my coaching and teaching skills to help PAs, EAs and VAs reach their potential and maximise their impact through corporate coaching and training.

My signature VA training programme, From PA to VA, supports women in setting up their own successful VA businesses.

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Free stuff:


From PA to VA (my Virtual Assistant training programme) is the first and only VA programme to be endorsed by the Institute of Administrative Management.


Find out how we can work together:

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