Amy Rose Gould


Interview: Caroline Britton, Business and Mindset Coach


I’ve always loved to read profiles of successful business women. When someone’s story resonates with me, I find I am inspired and geared up in equal measure. So for my blog I decided to interview women who have left jobs in the corporate world to set up their own businesses. I hope you will enjoy reading about these women as much as I have enjoyed speaking with them!

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This week I’ve interviewed Caroline Britton. I worked with Caroline in the corporate world many years ago now (eek), and for the last few months Caroline has been my mindset and business coach. I’m sure Caroline’s story will resonate with a lot of you, as I know it did with me. That feeling of being comfortable but not quite fulfilled in a job can really stall you if you are dreaming of making a change. The leap was 100% worth it for me, and I know Caroline would say the same about herself.

How would you describe your business?

I am a business and mindset coach running programs specialising in helping women remove mindset blocks so they can set up and grow their business. I also run Mind Mail which delivers wellbeing boxes full of themed coaching exercises to your home. I work in corporates with employees on wellbeing, balance and confidence, run workshops to help women entrepreneurs share their stories and do 1:1 life and business coaching sessions.

I am basically on a mission to help people get the best from themselves and fulfil the potential I know everyone has. 

What did you do before?

I worked in HR for a management consultancy for 14 years doing all things people, development and talent. 

What made you make the change?

My corporate role was fine - it paid the bills, I had a lovely team and boss and it was definitely comfortable, but I knew deep down it wasn’t really doing it for me. I had a real desire to launch my own business so I could work as a coach doing what I really loved as well as being able to work my life and business around the kids - and to have unlimited income and creative opportunities. I procrastinated for 2 years and despite hitting much resistance at work with promotions, pay rises and a general feeling of anxiety, it wasn’t until I got signed off work for two weeks with shingles that I realised something needed too change. I then decided my fear of having regrets at not setting up my own business was greater than my fear of leaving what I perceived to be my security. So I took the plunge! Since leaving and setting up my business I have never looked back and I am SO happy I did it.

What does a typical day for you look like? (if there is one!)

I get woken up by my two kids (aged 5 and 6) and my husband and I take it in turns to do the school run. Between us we get the kids (and ourselves) ready and I usually walk them to school. When I get home I grab a coffee, get the house in order (if I am lucky my husband has done this) and catch up on my emails. I check in with my clients over email and write my 3 things I need to accomplish that day. I start with those three things and always make sure it is adding to my business growth and is time well spent. I will then do anywhere between 2-4 coaching sessions that day before I pick my kids up at 3 p.m. Around 2:30 p.m. before the school run I grab 5-10 minutes to meditate and calm myself for the day ahead and then it is school run and time with the kids between 3 and 7 p.m. Once they are in bed I will check my emails, potentially do 1-2 hours of work if I have a big program or speaking event coming up, but usually it’s on the sofa chilling with my husband. I then always read 2-3 pages of one of my ‘inspirational’ books so I am well tuned for my night’s sleep. I sleep like a log!

What's the best thing about running your own business?

I get to see, first hand, the difference it makes when I work with people on their mindset. It’s astonishing. I actually get to see magic happen.

What has been the biggest challenge?

Mindset blocks around fear of things going wrong, of income drying out and of imposter syndrome. I work on my mindset everyday and its challenging (and something I often want to avoid) but so worthwhile. It’s cheesy but as my business has grown, then so have I. 

What advice would you give to someone thinking of starting something on their own?

Just start. Start small and do something each day that gets you to where you want to be. Also, work on your mindset - your business will never outperform your mindset. Things like procrastination, fear and perfectionism are just fear playing out in different ways - see them for what they are and start anyway. You will never feel ready.

Can you recommend anything for inspiration?

I would read, read, read. There is SO much out there and I’ve learnt a lot from books and podcasts. My favourites are Holly Tucker’s and The Spiritual Entrepreneur. My reading list could go on but try Yoga Girl ([Brathen), The Science of Getting Rich, Jen Sincero (You’re a Badass), all of Wayne Dyer, The Secret and Deepak Chopra. 

Final thought?

One thing I say to my clients is get comfortable with feeling uncomfortable at the beginning of setting up on your own. It’s a good thing - it shows you are growing. Think how you feel when you are getting fit at the gym… it’s exactly the same as you work on your mindset and although it doesn’t feel great at first you will see the benefits. Also, don’t put it off any longer… we get one chance on this earth so live it how you want to. There is always a way! 

You can find out more about Caroline by visiting her at and, and here’s a peek inside one of her Mind Mail coaching boxes:

Amy Rose Gould - Mind Mail coaching box