Amy Rose Gould


Helping women start their own Virtual Assistant businesses and upskill as a Personal Assistant | Creator of the programmes From PA to VA and PA Skills: The Insider’s Guide | Mindset and Success Coaching | Strategy sessions | Corporate coaching and training | Professional development for the PA and EA industries

I'm Amy.

Virtual Assistant, coach and professional development trainer for the PA industry.

After spending 8 years in PA/EA roles in London and with a break while I trained as a teacher, I left to become a freelance PA (or Virtual Assistant) in 2016. Passionate about professional development within the PA industry, alongside my client work I also use my coaching and teaching skills to help PAs, EAs and VAs reach their potential and maximise their impact through corporate training and speaking opportunities.

My signature VA training programme, The Virtual Assistant Toolkit, supports women in setting up their own successful VA businesses.

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If you’re a Virtual, Personal or Executive Assistant, you won’t want to miss The Assistant Toolkit Podcast!

It’s where I talk about running a VA business and where I share my experiences of spending 10 years as a London assistant.


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And join us in our Facebook group!